Privacy Policy

Last Updated December 2022

Promethean  Instruments (“Promethean Instruments”,” “we,” “us,” or “our”) have  created this privacy policy (this “Privacy Policy”) as we respect your  privacy, and we know that you care about how information you provide to  us is used and shared. This Privacy Policy applies to our information  collection and use practices: (i) online when you visit any of our  websites, including, without limitation including (the “Websites”); and (ii) offline when you provide information to us. 


By  visiting our Website, you are agreeing to the terms of this Privacy  Policy and the accompanying Terms of Service, both of which govern your  use of the Website. By providing us information offline, you are also  agreeing to the terms of this Privacy Policy.


In  the course of operating the Website and/or interacting with you, we  will collect (and/or receive) the following types of information.


When  you sign up to receive any of our communications (such as newsletters,  responding to a survey, registering for an event, or purchasing any  product or service), you may be required to provide us with personal  information about yourself, such as your first and last name,  residential address, email address, and phone number. We do not collect  any personal information from Visitors when they use the Website unless  they provide such information voluntarily, such as by registering as a  Registered User, sending us an email or signing up for a newsletter. All  information we collect and/or receive under this section is  collectively called “Personal Information.”


When  you place an Order, you must provide us with certain information  relevant to the products and services you are seeking to purchase. Such  information is collectively called the “Order Information.” This  includes exact specifications of the guitars and the components in the  guitars that you have purchased or registered and linked to your  account. This extends to any products purchased on the website including  merchandise, electronics and accessories.


When  you wish to purchase a product or service, you may be required to  provide certain information in addition to the Personal Information and  Order Information noted above. Such information may include a debit card  number, credit card number, expiration date, billing address,  activation codes, and similar information. Such information is  collectively called the “Billing Information.” Although we will have  access to the Billing Information, it may also be collected and  processed by our third-party payment vendors pursuant to the terms and  conditions of their privacy policies and terms of use. This includes  vendors such as Stripe Inc, or other third-party payment merchants that  power our ecommerce store or work alongside our main website as a sales  channel. 


In  addition to the information noted above, we may collect additional  information (collectively, the “Other Information”). Such Other  Information may include:

From You. Additional information about yourself that you voluntarily provide to  us (e.g., via a survey), such as household income range, gender, product  and service preferences, and other information that does not identify  you personally.

From Your Activity. Information that we automatically collect when you use the Website,  including, without limitation: IP addresses, which may consist of a  static or dynamic IP address and will sometimes point to a specific  identifiable computer or device; browser type and language; referring  and exit pages and URLs; date and time; amount of time spent on  particular pages; what sections of the Websites you visit; and similar  data; and information about your device, including the type of device;  universally unique ID (“UUID”); advertising identifier (“IDFA”); MAC  address; operating system and version (e.g., iOS, Android or Windows);  carrier and country location; hardware and processor information (e.g.,  storage, chip speed, camera resolution, NFC enabled); network type  (WiFi, 3G, 4G, LTE); and similar data.

From Cookies. Information that we collect using “cookie” technology. Cookies are  small packets of data that a website stores on your computer or mobile  device’s hard drive so that your computer will “remember” information  about your visit. We may use both session cookies (which expire once you  close your web browser) and persistent cookies (which stay on your  computer until you delete them) to help us collect Other Information and  to enhance your experience using the Websites. If you do not want us to  place a cookie on your hard drive, you may be able to turn that feature  off on your computer or mobile device. Please consult your Internet  browser’s documentation for information on how to do this and how to  delete persistent cookies. However, if you decide not to accept cookies  from us, the Website may not function properly and/or you may be logged  out of your account.

Third-Party Analytics. We use third-party analytics services (such as Google Analytics) to  evaluate your use of the Website, compile reports on activity, collect  demographic data, analyse performance metrics, and collect and evaluate  other information relating to the Website and mobile and Internet usage.  These third parties use cookies and other technologies to help analyse  and provide us the data. By accessing and using the Website, you consent  to the processing of data about you by these analytics providers in the  manner and for the purposes set out in this Privacy Policy. For more  information on Google Analytics, including how to opt out from certain  data collection, please visit Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website.

From Other Sources. We also may collect or receive information from third parties,  including but not limited to Facebook, Instagram, Spotify, Mailchimp,  Reverb, and/or other third-party social media sites.

Information Collected by or Through Third-Party Advertising Companies. We may share Other Information about your activity on the Websites with  third parties for the purpose of tailoring, analysing, managing,  reporting, and optimizing advertising you see on the Website and  elsewhere. These third parties may use cookies, pixel tags (also called  web beacons or clear gifs), and/or other technologies to collect such  Other Information for such purposes. Pixel tags enable us, and these  third-party advertisers, to recognize a browser’s cookie when a browser  visits the site on which the pixel tag is located, in order to learn  which advertisement brings a user to a given site.


If  you have registered for the Website, you may access, review, and make  changes to your Personal Information, Billing Information, and certain  Other Information by following the instructions found on the Website. In  addition, you may manage your preferences relating to marketing and  non-transactional communications by clicking on the “unsubscribe” link  located on the bottom of any Promethean Instruments marketing email.  Customers cannot opt out of receiving transactional emails related to  their account or their Orders. We will use commercially reasonable  efforts to process such requests in a timely manner. You should be  aware, however, that it is not always possible to completely remove or  modify information in our subscription databases.


We  may use the Personal Information, the Order Information, the Billing  Information, and the Other Information (collectively, the “Information”)  to provide our services; to process Orders; to administer rewards and  promotional programs; to maintain and improve our Website and services  to you; to solicit your feedback; and to inform you about our products  and services and those of any third-party marketing partners.

We may also use and/or share Information as described below.

Promethean  Instruments will access, use, and share the Information as required to  process your Orders and provide support to you.

To  provide our services and administer rewards and promotional programs,  we may share the Information (excluding the Billing Information) with  our third-party promotional and marketing partners, including, without  limitation, businesses participating in our various programs.

With  your permission, third-party applications or services may access your  Personal Information. We use standard OAuth (open authorization) to  enable you to give permission to share your Personal Information with  other websites and services, such as Facebook and Twitter (e.g., when  you agree to a pop-up requesting you to allow another application to  access your account information). We also use OAuth to allow us to share  information about you that is stored by us without sharing your  security credentials.

We  may employ other companies and individuals to perform functions on our  behalf. Examples may include providing technical assistance, Order  fulfillment, customer service, and marketing/promotional assistance.  These other companies will have access to the Information only as  necessary to perform their functions and to the extent permitted by law.

In  an ongoing effort to better understand our Visitors, customers, and our  products and services, we may analyse the Order Information and Other  Information in aggregate form to operate, maintain, manage, and improve  the Website and/or our products and services. This aggregate information  does not identify you personally. We may share this aggregate data with  our affiliates, agents, and business partners. We may also disclose  aggregated user statistics to describe our products and services to  current and prospective business partners and to other third parties for  other lawful purposes.

As  we develop our businesses, we might sell or buy businesses or assets.  In the event of a corporate sale, merger, reorganization, sale of  assets, dissolution, or similar event, the Information may be part of  the transferred assets.

To  the extent permitted by law, we may also disclose the Information: (i)  when required by law, court order, or other government or law  enforcement authority or regulatory agency; or (ii) whenever we believe  that disclosing such Information is necessary or advisable, for example,  to protect the rights, property, or safety of Promethean Instruments or  others.

We  do not monitor, recognize, or honor any behavioral advertising opt-out  or do not track mechanisms, including general web browser “Do Not Track”  settings and/or signals.


Please  keep in mind that whenever you voluntarily make your Personal  Information available to third parties – for example on message boards,  social media groups, or web logs; through email; during workshops and  courses, or in comment or chat areas – that information can be seen,  collected, heard, and/or used by others besides us. We are not  responsible for any unauthorized third-party use of such information.


We  take many commercially reasonable steps to protect the Information from  loss, misuse, and unauthorized access, disclosure, alteration, or  destruction. Please understand, however, that no security system is  impenetrable. We cannot guarantee the security of our databases, nor can  we guarantee that the Information that you supply will not be  intercepted while being transmitted to and from us over the Internet. In  particular, e-mail sent to or from the Website may not be secure, and  you should therefore take special care in deciding what information you  send to us via email.


Our  website is hosted by We do not keep local backups of customer data on our servers at any of our physical locations and do not grant  access to these databases to external contractors unless required to  carry out website, server or database maintenance work.  Our website is  secured with SSL to provide optimal security. Secure Sockets Layer (SSL)  is a standard security technology for establishing an encrypted link  between a server and a client—typically a web server (website) and a  browser, or a mail server and a mail client (e.g., Outlook). This  ensures your data is safe from being intercepted while you shop with us  online, and is encrypted.


We  do not knowingly collect Personal Information from children under the  age of 13 through the Websites. If you are under 13, please do not give  us any Personal Information. We encourage parents and legal guardians to  monitor their children’s Internet usage and to help enforce our Privacy  Policy by instructing their children to never provide Personal  Information through the Websites without their permission. If you have  reason to believe that a child under the age of 13 has provided Personal  Information to us, please contact us at with “Personal Information Request” in the subject line, and we will endeavour to delete that information from our databases.


The  Website may contain links to third-party websites. We have no control  over the privacy practices or the content of any of our business  partners, advertisers, sponsors, or other websites to which we provide  links. As such, we are not responsible for the content or the privacy  policies of those third-party websites. You should check the applicable  third-party privacy policy and terms of use when visiting any other  websites.


We  will retain your shopping history and use details of the products you  have previously purchased to make suggestions to you for other products  which we believe you will also be interested in.

We  will retain and evaluate information on your recent visits to our  website and how you move around different sections of our website for  analytics purposes to understand how people use our website so that we  can further enhance the customer experience.

We  will keep a record of the articles on our website that you have clicked  on and use that information to target advertising on this website to  you that is relevant to your interests, which we have identified based  on articles you have read.

We  may share some or all of your Information with any of our parent  companies, subsidiaries, joint ventures, directors, internal  shareholders and board members, or other companies under common control  with us.


This  Privacy Policy is effective as of the date stated at the top of this  Privacy Policy. We may change this Privacy Policy from time to time. By  accessing the Website and/or using our services after we make any such  changes to this Privacy Policy, you are deemed to have accepted such  changes. Please be aware that, to the extent permitted by applicable  law, our use of the Information is governed by the Privacy Policy in  effect at the time we collect the Information. Please refer back to this  Privacy Policy on a regular basis.


Promethean  Instruments would like to make sure you are fully aware of your data  protection rights. Every user is entitled to the following:

The  right to access – You have the right to request Promethean Instruments  for copies of your personal data. Depending on the complexity of your  request, we may charge you a small fee for this service.

The  right to rectification – You have the right to request that Promethean  Instruments correct any information you believe is inaccurate. You also  have the right to request Promethean Instruments to complete the  information you believe is incomplete.

The  right to erasure – You have the right to request that Promethean  Instruments erase your personal data, under certain conditions.

The  right to restrict processing – You have the right to request that  Promethean Instruments restrict the processing of your personal data,  under certain conditions.

The  right to object to processing – You have the right to object to  Promethean Instruments’ processing of your personal data, under certain  conditions.

The  right to data portability – You have the right to request that  Promethean Instruments transfer the data that we have collected to  another organization, or directly to you, under certain conditions.


If you have questions about this Privacy Policy, please contact us via email at with “Privacy Policy Enquiry” in the subject line. You have the right  to request that Promethean Instruments transfer the data that we have  collected to another organization, or directly to you, under certain  conditions. If you make a request, we have one month to respond to you.  If you would like to exercise any of these rights, please contact us at  the e-mail listed above with “Privacy Policy Request” in the subject  line.

Promethean Instruments is located in Melbourne, Victoria and all policies are governed by the local law in Victoria.